Honda Smart Technology to Fuel the Success of New Generation BeAT-FI eSP Series in the Philippine Scooter Market!

Just by Honda’s mere reputation alone as the world’s No. 1 motorcycle manufacturer since 1959, any product that comes out of the company’s assembly plants anywhere in the world is sure to draw attention and generate enthusiasm in their respective local markets.

The New Generation BeAT-FI eSP Series would be no different at all from the historic and long list of motorcycle and scooter lines that Honda has introduced and brought to the world.

Daiki Mihara, President of Honda Philippines, Inc., is confident of the potentials of the New Generation BeAT-FI eSP Series in the local scooter market.

“The New Generation BeAT-FI eSP Series is a reflection of Honda Philippines’ continued commitment to provide powerful, safe, fun, and worthwhile driving experience to the growing market of Filipino scooter enthusiasts,” Mihara pointed out.

The New Generation BeAT-FI eSP Series would hit the local retail markets literally and figuratively running, in terms of consumer interests, performance, and most notably sales. It has practically the same DNA as the Honda Click125i that was launched in February so Honda Philippines is quite confident that it will also be a success in terms of performance and sales given its affordability and expected wider market base.

According to Elie Salamangkit Jr., Product Planning Manager of Honda Philippines, the New Generation BeAT-FI eSP Series is banking on its class-leading fuel efficiency, the Honda exclusive and industry-pioneering technology, stylish and sporty design, better utility, and affordability that is expected to strongly appeal to a wider market base, to immediately make its mark in the local scooter market.

The New Generation BeAT-FI eSP Series also features the Honda Smart Technology, a groundbreaking technology that Honda first used in the Honda Click125i that really caught the attention and envy of every market player in the Philippine motorcycle industry.

The Honda Smart Technology is actually what’s powering the New Generation BeAT-FI eSP Series to its very remarkable on-road performance punctuated no less by its class-leading fuel efficiency which is 63 kilometers per liter for its CBS/ISS variant and 58.5 kilometers per liter for the standard model based on the ECER40 test method.

Honda has also maintained its trend-setting safety and security features in the New Generation BeAT-FI eSP Series including a secure key shutter, a side stand switch, park brake lock, automatic headlight on (AHO), and the combi-brake system.

In terms of utility space, the New Generation BeAT-FI eSP Series has a larger utility box that is capable of accommodating 11.2 liters worth of personal items or safety equipment.

A closer look

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So what is the Honda Smart Technology and how did it become industry leading and pioneering?

The Honda Smart Technology actually has three main features – the eSP, the ISS, and the Combi-Brake System (CBS).

eSP means enhanced smart power. It is an advance engine technology that combines high power and high fuel efficiency with a quiet start and smooth eco-friendly engine. The technology enables the efficient combustion of the engine as well as minimizes friction thereby reducing waste. It optimizes energy output too. eSP technology is integrated with the unique Honda ACG starter to ensure that once the rider starts the engine, it would be jolt-free. It also supports the application of another advanced and exclusive Honda feature known as the Idling Stop System (ISS).

Under the eSP, there are many technological features including the Honda-exclusive ACG Starter, the PGM-FI, the CVT, among others. With the use of the ACG or alternating current generator starter-type system, there is no reduction gears and gear meshing noises thus ensuring smooth and quiet start. The PGM-FI is a technology pioneered by Honda since the introduction of the Honda CX500 Turbo in 1982, the world’s first fuel-injected motorcycle. It is programmed fuel injection which ensures higher fuel efficiency, power and torque while keeping emission low. CVT is continuous variable transmission which has become a norm in modern scooters. It allows for intelligent low friction and vibration.

The ISS feature of the Honda Smart Technology is another Honda exclusive and the first-of-its-kind in motorcycle application. The ISS automatically switches off the engine of the scooter during brief stops and thus saves fuel. The conventional idling of other scooters and motorcycles is that they continue to consume fuel even on idle mode. The rider also does not need to restart the scooter on ISS as he just needs to twist the throttle and the engine is automatically switched on again in less than a second.

The Combi-Brake System (CBS) is the feature that delivers controllability, convenience, and the sense of confidence for the rider because the technology in the scooter gives it the optimum braking power while reducing nosedive, which is very common in many scooters and motorcycles. Because the technology enables the application of the right amount of brake power on both wheels of the scooter, shortest stopping distance when braking can be achieved.

With the industry-pioneering and revolutionizing feature of the Honda Smart Technology, the New Generation BeAT-FI eSP Series is expected to blaze a trail of excellence for every succeeding scooter that will come out of Honda to follow. #

Reference:

Irish Lorenzo

(0917)4369045

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Gear up with the new Honda XR150L

Honda Philippines Inc. recently launches another version of its popular and versatile On/Off motorcycle, the Honda XR150L.

The Honda XR150L furthers the On/Off Road Honda Legacy that began in 1977 with the XL 125 K 3, and has continuously evolved through the years introducing innovations both in power and fuel efficiency.

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“The XR150L is our answer to those who are looking to step up and push themselves further to test their limits either for work and adventure, says Mr. Ghilbert Cababa – Advertising Group Head.

“With the improvements we’ve made to the XR150L, we are very confident that this is the motorcycle they need to reach that next level. 

NEW LOOK, MORE POWER 

The new Honda XR150L is the step-up of XR125L, taking its best features with updates to create a package that combines rugged durability with low operating costs.

For starters, the Honda XR150L simply looks stunning. It now sports a more CRF-inspired design as compared to its predecessors. Fresh styling includes a new headlight design with protective shield for better illumination while a futuristic meter panel gives you more information to make your ride safer and improved front & rear winker to a sporty design for added attraction.

The seats also get an ergonomic makeover providing more On/Off riding comfort even during those long rides. Practical and useful, the XR150L adds a multi-functional grill that lets you carry everything you need. There’s also a new internal engine balancer which reduces vibration and will result in greater rider comfort.

Honda’s XR150L also boasts of a more powerful 150cc engine, which hosts a range of improvements beginning with an offset cylinder that utilizes the same technology with CRF250L for efficient transmission of explosive power and but with better fuel efficiency.

The Honda XR150L likewise requires less attention and enhanced reliability and safety with its larger air cleaner and a sealed, maintenance-free battery. The Honda XR150L is also equipped with an electric start and a backup kick starter.

THE Honda XR150L ADVANTAGE

Besides all the visual and engine improvements the new Honda XR150L also has several advantages over similar motorcycles in its class. It has a seat height of 825mm which is suitable to the average Filipino height while its 1362mm wheelbase provides better handling and drivability.

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It has the highest displacement of 149.15cc and a maximum torque of 12.5Nm @6000rpm that provides power and torque to easily reach max power at low rpm. The XR150L also has a 12L fuel tank capacity which is good for long rides.

The Front tire size 90/90-19 and rear tire size 110/90-17 makes the best balance for On/Off (50/50) driving condition and the front disk brake diameter 240mm is also bigger for better braking power.

The new Honda XR150L comes in red & black colors and is now available in Honda dealerships nationwide at SRP P83,900.00.

For more information, visit www.hondaph.com:

Honda Philippines, Inc.Head Office & Manufacturing PlantLot 34 Phase 1-B Road 3

First Philippine Industrial Park

Tanauan City Batangas

Tel. Nos. (632) 581-6700 to 99

(632) 756-7300 to 59

Email:webmaster@hondaph.com

Website: http://www.hondaph.com